Dec 02, 2025
India’s First Olfactory Trademark: A New Era for Sensory Branding
India has taken a historic step by recognising its first olfactory (scent) trademark—a rose-like fragrance used by a tyre manufacturer.This breakthr...
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Nov 18, 2025
Trademark & IP in the OTT Era: How Filmmakers Can Protect Their Content
The rise of OTT platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, JioCinema, and SonyLIV has transformed how audiences consume entertain...
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Nov 17, 2025
Banarasi Saree GI Tag: Safeguarding India’s Handloom Heritage
The Banarasi Saree is one of India’s most celebrated handloom traditions—an unmatched blend of artistry, culture, and history. For decades, howeve...
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Nov 13, 2025
Basmati Rice and the GI Tag: Protecting India’s Fragrant Heritage
IntroductionFew products represent India’s agricultural pride as strongly as Basmati rice — long-grained, aromatic, and globally loved. But ...
Read MoreNov 05, 2025
Language of Mark in Trademark – What Businesses Must Know
A trademark is not just a name or logo — it can appear in any language and script. Today, brands widely use English, Indian regional languages, fore...
Read MoreSep 26, 2025
Complete Guide to Trademark Registration, Objection & Hearing – Powered by Muthirai
Securing a trademark registration is one of the most important steps for any business looking to protect its brand identity. A trademark serves as a l...
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