MS Dhoni Trademark: Captain Cool Brand Secures Legal Protection

Mahendra Singh Dhoni, the former captain of the Indian cricket team, has added another milestone to his illustrious career by securing approval for the MS Dhoni trademark “Captain Cool” on June 16, 2025. The nickname, loved by fans for years due to his calm and composed leadership style, is now officially recognized and legally protected for sports coaching and training services. With this trademark, Dhoni gains exclusive rights to use the Captain Cool brand for academies, coaching programs, and other sports-related ventures, ensuring that the name cannot be misused by third parties.

The approval of the Captain Cool brand highlights the growing importance of sports IP rights in India. In today’s competitive environment, athletes are increasingly becoming conscious of the value of their personal brand identities. Protecting a nickname or brand through proper trademark registration is no longer optional but a crucial step for building a sustainable business or legacy. In some cases, applications may face a trademark objection, requiring the applicant to respond or clarify details before final registration. Additionally, if needed, a trademark hearing can be requested to present evidence or arguments to overcome objections, ensuring the brand is fully secured.

The timing of this trademark approval is significant, coinciding with Dhoni’s induction into the ICC Hall of Fame (2025). This dual milestone not only celebrates his cricketing achievements but also cements his off-field influence as a brand ambassador and entrepreneur. The MS Dhoni trademark ensures that the “Captain Cool” identity, synonymous with leadership, calmness, and excellence, can now extend beyond the cricket field into business, coaching, and education.

Dhoni’s proactive approach to protecting the Captain Cool brand reflects a larger trend in India, where sports IP rights are gaining recognition as an essential tool for athletes to safeguard their legacy. By taking this step, Dhoni sets an example of how a personal name or nickname can be transformed into a powerful, legally protected brand. Properly handling issues like a trademark objection or attending a trademark hearing can further strengthen the protection, allowing the brand to continue inspiring fans while opening avenues for professional ventures in the sports industry.