Dec 02, 2025
India’s First Olfactory Trademark: A New Era for Sensory Branding
India has taken a historic step by recognising its first olfactory (scent) trademark—a rose-like fragrance used by a tyre manufacturer.This breakthr...
Read MoreNov 27, 2025
How to Protect Your Clothing Brand Name When Selling on Instagram, Facebook & YouTube
Social media has emerged as one of the largest marketplaces in India. Every day, thousands of clothing brands launch on Instagram, Facebook, and YouTu...
Read MoreNov 26, 2025
India Accepts Its First Smell Trademark: A Breakthrough in Olfactory Branding
Sumitomo Rubber’s “Rose Fragrance for Tyres” Makes HistoryIn a landmark moment for Indian intellectual property law, the Trademarks Registry of ...
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Nov 24, 2025
Ilaiyaraaja’s Personal Rights Case: A Landmark in Copyright, Moral Rights & IP Awareness
Music maestro Ilaiyaraaja is not only one of India’s greatest composers but also an important figure in Indian copyright law. Over the past decade, ...
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Nov 18, 2025
Trademark & IP in the OTT Era: How Filmmakers Can Protect Their Content
The rise of OTT platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, JioCinema, and SonyLIV has transformed how audiences consume entertain...
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Nov 17, 2025
Banarasi Saree GI Tag: Safeguarding India’s Handloom Heritage
The Banarasi Saree is one of India’s most celebrated handloom traditions—an unmatched blend of artistry, culture, and history. For decades, howeve...
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Nov 13, 2025
Basmati Rice and the GI Tag: Protecting India’s Fragrant Heritage
IntroductionFew products represent India’s agricultural pride as strongly as Basmati rice — long-grained, aromatic, and globally loved. But ...
Read MoreNov 12, 2025
From Musician to Brand Identity
Over the years, Devi Sri Prasad has built a powerful public identity — “Rockstar DSP” — recognized across languages and borders. His name and ...
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