Oct 12, 2026
ShareA recent trademark dispute in Nepal highlights the importance of choosing a unique brand name. According to The Kathmandu Post, the Supreme Court of Nepal ruled in a dispute involving “Perfect Center Fillz” and “Center Fruit,” the chewing gum brand owned by Perfetti Van Melle S.p.A.
Perfetti Van Melle S.p.A. challenged the trademark registration of “Perfect Center Fillz,” alleging similarity to its established “Center Fruit” trademark.
The dispute concerned whether the similarity between the two marks could confuse ordinary consumers. The cancellation highlights the importance of checking existing trademarks before selecting and registering a new brand name.
Trademark similarity may be assessed based on several factors:
· Phonetic similarity: Whether the names sound alike.
· Visual similarity: Whether the marks look alike.
· Goods and services: Whether the products are identical or related.
· Consumer confusion: Whether customers may mistake one brand for another.
· Overall impression: Whether the marks create a similar commercial identity.
Adding an extra word or making a small spelling change does not automatically make a trademark distinctive.
The “Perfect Center Fillz” trademark dispute highlights the importance of choosing a distinctive brand name and checking existing trademarks before launching a product.
Whether you need Trademark Registration, Trademark Objection Reply, Trademark Hearing or Trademark Opposition services, a qualified Trademark Consultant or IP Attorney can guide you through the applicable process.
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