Delhi High Court Declines Monopoly over “WOW”: A Lesson in Trademark Distinctiveness

In a recent judgment, the Delhi High Court refused to grant exclusive trademark rights over the word “WOW” in a dispute between Wow Momo Foods Pvt. Ltd. and Wow Burger.

The Court’s decision is a powerful reminder that not every catchy word can be monopolized, especially if it’s commonly used or descriptive. For businesses, this case underlines the importance of choosing distinctive and legally protectable trademarks — something a professional Trademark Consultant can help ensure.

The Case in Brief

Plaintiff: Wow Momo Foods Pvt. Ltd.
Defendant: Wow Burger & Anr.
Issue: Infringement of the “WOW” trademark and request for an injunction.

Wow Momo, a popular food chain known for its WOW! MOMO and WOW! CHINA outlets, alleged that the defendant’s use of “WOW BURGER” infringed their brand and could confuse consumers.

However, the Court found that the word “WOW” is:

A common, laudatory term used widely in advertising and marketing.

Not inherently distinctive, since it simply expresses admiration or delight.

Lacking exclusive association with any single brand in the food industry.

As a result, Wow Momo’s plea for an interim injunction was rejected.

Conclusion

The Delhi High Court’s “WOW” verdict reinforces a simple truth:

A good brand isn’t just catchy — it’s legally strong.

Before you invest in logos, packaging, or marketing, get your mark checked and registered correctly.

Protect your identity. Strengthen your brand.
Consult Muthirai Tradmark consultant — your trusted Trademark Consultants in India.