Trademark Consultant - Blogs

Jan 12, 2026

The Puma Formstrip: How a Simple Icon Became a Powerful Fashion Trademark

In the global fashion industry, few symbols are as instantly recognizable as the Puma Formstrip — the bold curved line that graces the sides of Puma...

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Jan 08, 2026

Gemini AI Images and Intellectual Property Rights: What Creators Must Know

AI image-generation tools like Google’s Gemini AI are changing the way visuals are created for marketing, design, and digital content. While these t...

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Jan 06, 2026

Madurai Jigarthanda and the GI Tag: Protecting a Taste of Tradition

The famous Madurai Jigarthanda, a refreshing cold drink loved across Tamil Nadu, has recently made headlines with the filing of a Geographical Indicat...

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Jan 02, 2026

“Well-Known” Trademarks in India: Courts Defining Brand Power

In trademark law, certain brands enjoy a higher level of protection due to their widespread recognition and reputation. These are known as “Well-Kno...

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Dec 29, 2025

Ola Electric Brand IP Restructuring: Why Trademark Ownership Matters

India’s leading electric vehicle manufacturer, Ola Electric, is reportedly undergoing a significant brand IP restructuring. As part of this move, th...

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Dec 26, 2025

Device Protection Through Trademark: Safeguarding Your Brand Identity

In today’s competitive market, a brand is not just a name. Logos, symbols, icons, and visual elements—commonly known as device marks—play a cruc...

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Dec 24, 2025

Sound Marks and Trademark Protection: When Sound Becomes a Brand

In today’s competitive market, branding goes beyond logos and names. Sounds—such as jingles, startup tones, and audio signatures—are now powerfu...

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Dec 22, 2025

OTT Platforms and Intellectual Property Rights: Protecting Digital Content

OTT platforms have transformed the way audiences consume movies, web series, music, and original digital content. With this rapid growth comes a stron...

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