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Why You Should Protect Your Brand Under Trademark?

Sep 14, 2020

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Your brand is your identity. When you’re not in the room, they talk about your brand. So let’s say you started a company, you got yourself an impressive logo and an impressive name. You put your mind, soul, and money into developing and marketing under your brand. After 2 to 3 years of hard work and quality and gaining customers, you’re about to reap your benefits, what if someone else copies your brand? and they taking credits for the quality of your work, is that heartbreaking? Sure is. Many small business owners and start-up companies are battling against their opponents who stole their brand integrity rather than developing their business peacefully. It is an entrepreneur’s duty to protect his brand like how a mother would protect her baby while it is growing healthy and strong. What is the solution to protect your brand effectively? Register your brand under trademark. A secret every major company does while they are babies. It is a very cost-effective process that could give you the advantage of owning exclusive rights to your brand.

First, what is a trademark?                                                                                                                                                                                                   

A trademark is a word, phrase, symbol/logo, or design/device that identifies and differentiates the source of the goods or services of one party from others. The trademark rights are perpetually renewable every 10 years.

Examples

Nike –Trademark

Swish Logo – Symbol/Logo                                                                                                                                                                                                  

Just Do It – Phrase/Tagline.

All of the above as a whole design/can also be protected as a device mark.

Have a unique name?

If your business has a unique name, it is reached worldwide for standing out as a whole. What does having a unique name mean? For example, Lenovo is a well-known brand. But how many of you know it was originally named as the new “Technology Developer Inc.”? As the company started developing, they changed their name into “Legend holdings”. Still not unique enough to reach the masses and add an impression. But the legend formally changed its name to Lenovo in 2004 and emerged on the world stage by partnering with the Olympics. Now every house has a Lenovo product, albeit a phone, computer, or headphones. Lenovo made its mark as a well-known brand.

Whether the Registration of Trademarks Is Mandatory, If Not Why Should You Register?

Registration of a trademark is not mandatory in India, but the reason for registration is what makes it important. Registration of Intellectual Property Rights including trademarks offers exclusive rights of use and competitive advantage in the marketplace. So, the advice is you make use of such advantages by registering your brand, logo, and trademark if you really want to take your business to a whole new level. The registration certificate of a trademark is proof of your rights against infringers and also defends against false threats or actions. In case of legal action against any third party, the registered proprietors can initiate such actions in their own jurisdiction and he does not require to file cases in other states where actions of infringement or passing off are committed. The above is the only icing on the cake and there are a plethora of advantages in registering your trademark.

Here Are A Few of the Advantages of Trademark Registration:

  • Create brand awareness.
  • Avoid duplication
  • Protecting goodwill
  • Build your brand image
  • Acquire legal ownership of your business brand
  • Develop intellectual property as assets
  • TM and R is the prestige of the brand of your company
  • Flexible capital structure.

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