A trademark should be chosen very carefully. If you are launching a product and new trademark, please keep in mind that the scope of legal protection you obtain depends on the type of trademark chosen. The most common mistake is to choose a word that is descriptive of the goods and services. People follow this method so, that the consumer will know the product and the service rendered. The same result can easily be obtained by combining a distinctive and fanciful trademark with the word which indicates the goods and services. Descriptive trademarks are difficult to register although it may be easier to market. Such trademarks are offered the least and long term amount of protection and it would be hard to stop your competitors from using the same and similar trademarks. The more distinctive a trademark is, the broader will be the available scope of protection.