Jan 12, 2026
In the global fashion industry, few symbols are as instantly recognizable as the Puma Formstrip — the bold curved line that graces the sides of Puma...
Read MoreJan 08, 2026
AI image-generation tools like Google’s Gemini AI are changing the way visuals are created for marketing, design, and digital content. While these t...
Read MoreJan 06, 2026
The famous Madurai Jigarthanda, a refreshing cold drink loved across Tamil Nadu, has recently made headlines with the filing of a Geographical Indicat...
Read MoreJan 05, 2026
Many people believe that using a short clip of music—such as 10 or 30 seconds—is allowed without permission. This is a myth. Under copyright law, ...
Read MoreJan 02, 2026
In trademark law, certain brands enjoy a higher level of protection due to their widespread recognition and reputation. These are known as “Well-Kno...
Read MoreDec 29, 2025
India’s leading electric vehicle manufacturer, Ola Electric, is reportedly undergoing a significant brand IP restructuring. As part of this move, th...
Read MoreDec 26, 2025
In today’s competitive market, a brand is not just a name. Logos, symbols, icons, and visual elements—commonly known as device marks—play a cruc...
Read MoreDec 24, 2025
In today’s competitive market, branding goes beyond logos and names. Sounds—such as jingles, startup tones, and audio signatures—are now powerfu...
Read MoreDec 22, 2025
OTT platforms have transformed the way audiences consume movies, web series, music, and original digital content. With this rapid growth comes a stron...
Read MoreDec 20, 2025
In 2025, intellectual property (IP) valuation has emerged as a central pillar of modern business strategy. As companies increasingly rely on intangibl...
Read MoreDec 18, 2025
In 2025, Indian brands continue to gain global recognition, driven by strong consumer trust, digital expansion, and strategic brand management. Today,...
Read MoreDec 16, 2025
Tamil Nadu continues to be one of India’s strongest brand-building states in 2025. From automobiles and FMCG to IT and textiles, brands rooted in th...
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