International Trademark Registration

Trademark registration is territorial, Separate applications are to be filed in each where you wish to register your trademark. If you plan to sell and market internationally, it is necessary to register your trademarks in those countries. Usually, the party who registers first owns it. Therefore, it is important to register your trademarks in each country. National trademark registration ends at the border and does not afford rights to the owner of any trademark outside the country. Most companies expanding often realize the value of registering their trademarks abroad once they are faced with counterfeiters or accused of infringing the rights of others. The risks of doing so are very high and the consequences may be extremely costly to a company’s entire business. It can be severe to invest and promote a brand in the local market, then discover that the brand cannot be registered and used internationally, and finally, abandon that investment.